Will you play your part in promoting the North East?

Jan 27 2010 By The Journal

FOR almost five years, the "Passionate people. Passionate places" regional image campaign has promoted North East England as a great place to live, work, relocate, visit and study. Since it was launched, groundbreaking progress has been made and the impact of the campaign has been considerable. The region has also seen a significant increase in visitors and an improvement in awareness of the excellent quality of life on offer.

One of the biggest achievements of the campaign so far has been the overwhelming support from within the region. Businesses of all sizes have shown unity and shouted proudly about our region’s strengths, letting the world know our story and getting across the message that the region is a leading player in areas such as offshore wind and electric vehicles, not just in the UK, but on the world stage.

In this review we look at how you can become a regional ambassador and highlight some of the companies that are proud to be based in North East England and to promote the region nationally and internationally as part of their everyday work.

------------------------------------------------------------------------------------------------------------------

PASSIONATE people really are the region’s greatest asset and have already been crucial to the success of the regional image campaign.

Becoming an ambassador is an opportunity for you to spread the word about the region as a great place to invest in, to develop your business and to make a real difference to the future success of both your business and the area.

Being part of the programme is about coming together to strengthen our image and helping to develop global business relationships.

North East England ambassadors demonstrate our collective pride and passion for the region, reinforcing our credible business offering whenever they can.

Everyone can play their part in whichever way they choose.

Whether it is adopting the North East England brand, or simply talking up the region wherever you go, you can help to give the region the reputation it richly deserves.

Information about the regional image campaign can be found at www.northeastengland.co.uk

To find out more about becoming a North East England Ambassador and to access a wide range of downloadable tools and information, visit the dedicated website www.northeastengland.co.uk/ambassadors or contact Tori Clayton, tori.clayton@onenortheast.co.uk