Time for business to stage feast of cultural hospitality

Oct 19 2002 By Nicholas Craig, The Journal

The rsc is completing its 26th year in Newcastle this month. It has been a memorable season, albeit shorter than previous years.

Despite there being only two productions in the Theatre Royal - the fewest ever - this year has seen some innovative productions at the Playhouse and Live Theatre.

The first mini-season of new writing commissioned by the RSC and Live Theatre, Newcastle, also took place. It is an exciting idea that aims to encourage local writers and strengthen the links between the RSC and Newcastle-based theatre.

The RSC is our cultural jewel in the crown and a cornerstone of the Capital of Culture bid. The mutual admiration that exists between Newcastle and the theatre company is deep-rooted, and with departures such as the Live Theatre season, it is evolving new audiences and venues over time.

During its 26-year history we have been able to enjoy performances from some of our finest actors including Juliet Stevenson, Kenneth Branagh, Peggy Ashcroft, Dame Judi Dench and Sir Ian McKellen as well as landmark productions - Kenneth Branagh's Henry V and Adrian Noble's A Midsummer Night's Dream are particularly memorable.

Local businesses contribute over £100,000 towards the RSC season, and in doing so give Newcastle an enviable edge over other UK cities. The value of corporate sponsorship can be difficult to quantify, but in this case the results are rewarding. The funding helps to position the city as a distinctive centre with a great quality of life.

The creative energy in Newcastle has long been a strong selling point. I would like to see more businesses supporting first class examples of culture across the spectrum to keep that fascinating, eclectic mix of city arts alive. The RSC will always attract backers, but the smaller productions, lone artists and musical events struggle.

If 50 companies chose to fund a local arts event instead of buying a table at the annual round of corporate dinners, for example, the effect could be significant. It would undoubtedly lead to more cultural diversity in and around the city and create a refreshing departure from the traditional ways in which we promote company values.

Nicholas Craig is a partner at Watson Burton law firm.