Keith Hann column

Mar 7 2007 By Keith Hann, The Journal

Sometimes pr really sticks in my throat. Putting aside the totally obvious (anything involving the Government or Sir Richard Branson), I find I have developed an aversion to spokespeople for wind farm developers.

Every time they encounter a delay in the planning process, one of them pops up with a finely crafted quote, expressing disappointment that "we are unable to get on with our important humanitarian work to cut carbon emissions and help save the planet from global warming".

What they actually mean is "we are unable to get on with our cynical task of destroying the countryside to make lots of money by raking in the huge subsidies that the Government has bizarrely decided to chuck at us while it fudges the important question about building more nuclear power stations".

They also tend to trot out the line about the "silent majority" being all in favour of wind farms, while their opponents are a small bunch of voluble Nimbys. On this, I'm prepared to concede, they could just be right. Human nature being what it is, if you can't see the useless 400ft towers from your front window, you're probably fairly relaxed about them. And the "spin" for wind power has been quite effective, even if the ironic problem with the turbines is that they don't actually spin all that often, owing to the vagaries of the weather.

Tidal and wave power seem much more promising, though it can only be a matter of time before someone discovers they cause dolphins to suffer panic attacks and all research and development is halted by bomb threats from Flipper-lover protesters.

Solar energy might seem another way forward, until one realises the Sun is actually a nuclear furnace, fuelled by hydrogen and helium. And it causes skin cancer. In fact, it's really high time it was shut down in the interests of public safety.

Of course, no amount of column-writing, protesting or even voting is going to make the slightest bit of difference. It's a Done Deal.

Much of Northumberland is going to be covered in wind farms, as surely as it's going to get a single unitary council, whatever the public may think about it. Whitehall has decided, and Whitehall knows best.

We need a pointless gesture, the contemporary equivalent of hacking down iron railings and pretending they are going to be transformed into Spitfires. But wouldn't it be nice if they believed we could be trusted to hear the truth?

Keith Hann is a PR consultant whose career has been seriously marred by reckless honesty. www.keithhann.com