Marketwise bucks trend
Nov 28 2008 by Karen Wilson, The Journal
SPECIALIST market research agency Marketwise Strategies has bucked the recruitment trend by adding three team members to its expanding work- force over the past year.
Contrary to recent reports of staff cuts and increasing unemployment in the region, the firm has welcomed three new recruits to its Newcastle based office in the past 12 months.
The company helps other organisations grow through research and marketing planning.
In addition to the new faces welcomed into Marketwise Strategies by managing director Jacquie Potts, one team member has recently been promoted to a senior role as the agency aims to grow the business further.
The latest recruit, John Gibson, joins fellow research executives Rachel Hayes and Bethan Sayers as specialists in proof of concept research, market targeting, entry and positioning in the public, education, and technology sectors.
John, who joins the firm after completing a PhD at Newcastle University, said: “After leaving university, I really wanted to find a good place to use the research skills I’d gained there, but in a more commercial area of business. I also wanted to work somewhere exciting and interesting, with a wide range of large clients and this led me to Marketwise Strategies.
“It’s been great so far, and the team here are fantastic. When I looked into research companies in the area, Marketwise Strategies always came out on top for not only client care, but staff wellbeing too. I love it here.”
Newly-promoted research manager, Dave Bain agrees that the firm’s business ethics have a large impact on staff and clients alike. He said: “Many of our public sector clients exist to help develop and improve the region, so knowing that we have a part in those changes is a good feeling.
“The whole team strives to make sure we are continually improving the business. Everyone here takes a real pride in their work.”
With Marketwise Strategies continually increasing their client list, managing director Jacquie Potts is keen to grow the company internally by extending the senior team even further.
She said: “We’ve been very fortunate and not noticed a dip in our workload this year; in fact we’ve actually been busier than ever. Companies are recognising they need the right market intelligence to address any downturn, and ensure their grow sales in the right areas.
“By adding to our team here, I’m hoping that we can continue to strengthen the business, and our new recruits are a step in the right direction.”
