Prima Facie you might think the title of this article is simply ridiculous. Claiming Facebook to be an untapped marketing channel is in many ways akin to claiming that television or print media are untapped marketing channels. All 3 mediums have become commercialised with extensive marketing and advertising efforts being put toward them. Social Networking advertising spends have been increasing exponentially year on year, Facebook’s advertising buying opportunities generate millions in revenue for companies and, of course, for Facebook itself. Company fan pages and walls provide the opportunity for real time customer interactions and have vastly improved customer service channel efforts. They are a communications platform and a marketing platform unlike any we have previously experienced providing us with customers prepared to share our advertising with their friends, take part in direct and indirect marketing and provide us a ready store of consumer data.Read
