Sexy website boosts Bizou Boutique

Jan 15 2008 by Sue Scott, Evening Gazette

WERE it not for its sexy new website, which gave it international exposure for the first time last year, Yarm’s exclusive lingerie outlet the Bizou Boutique might never have come to the attention of American bra brand Le Mystere.

But as from next week, it will join Harrods as one of only two stockists in the UK to sell the wonder bra that has been 10 years in the making and will, for the first time, bring stylish support to women who have undergone breast surgery.

“We’re over the moon and but for the website they might never have found us,” says owner Andrea Cook.

She called in visualsoft.co.uk to help develop the site with backing from Business Link originally to relieve the frustration among local clients, who found difficulty parking in Yarm’s busy high street. The site has proved less popular in Cleveland than it has in China.

“We haven’t had any sales from this area,” admits Andrea cheerfully. “But we’ve had orders from Singapore, New Zealand, Malta, and Cyprus. Abu Dabi is my best customer!”

So successful has the site become since launching in October last year that she is considering taking on a dedicated member of staff to process the orders.

“You can have a really bad day and then come in the following morning to find all these orders that have come overnight. It’s great”