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The UK’s 27 million online shoppers generated around 860 million parcel deliveries in 2007.

43 million Britons aged 16+ use the internet.

More than 60% of UK households are online and 85% have broadband connections.

63% of shoppers said they would do more shopping online last year.

More people trust internet trading than ever before with just 8% citing nerves over giving personal and credit card details, compared to 11% in 2006.

The most popular purchases online are personal electrical goods followed by perfume.

Statistics from industry body, Interactive Media in Retail Group.

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