Service with a green smile

Feb 5 2008 by Sue Scott, Evening Gazette

WHO said men can’t iron?

Twenty-six-year-old fashion enterprise student Steven Gunn from Middlesbrough has turned it into a ethical art form by launching Board Stiff Ironing - thought to be the first such sustainable service on Teesside.

Featuring reusable, fairly traded packaging, he’s tapped into a growing trend for socially responsible products that put the green into clean.

The Cleveland College of Art and Design student developed the idea while studying for a fashion enterprise degree, creating his own website at www.myspace.com/boardstiffironing and creating a simple, sustainable brand image.

“At the end of the day it’s only ironing, but it adds a bit of uniqueness,” said Steven.