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Back home and bringing world with him

Lots of luck, hard work and a passion for the North East are key to the make-up of former brewery boss turned tourism champion Geoff Hodgson. Karen Dent reports.

The Interview

What car do you drive?
BMW

What's your favourite restaurant?
Six, 21, Vujon, Sachins, Landmark.

Who or what makes you laugh?
MPs

What's your favourite book?
Barbarians at the Gates.

What was the last album you bought?
Led Zeppelin Remastered.

What's your ideal job, other than the one you've got?
Ghillie on the Tweed.

If you had a talking parrot, what's the first thing you would teach it to say?
Fancy a pint?

What's your greatest fear?
Getting bored.

What's the best piece of business advice you have ever received?
Cash is the oxygen of a business, without it you’re dead

And the worst?
Ignore the numbers.

What's your poison?
Good beer.

What newspapers do you read, other than The Journal?
Telegraph, Times, FT online.

How much was your first pay packet and what was it for?
£50 for working at Cloud 9 in Jesmond.

How do you keep fit?
Run, walk the hound, squash.

What's your most irritating habit?
Taking my Blackberry on holiday.

What's your biggest extravagance?
My hobbies.

Which historical or fictional character do you most identify with or admire?
Homer Simpson.

Which four famous people would you most like to dine with?
Joanna Lumley, Barack Obama, Peter Kay, Piers Morgan.

How would you like to be remembered?
Living life to the full.

Page 4: The CV

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