Carpet cleaning firm buys out former rival
Oct 8 2007 by Chris Knox, The Journal
ASPECIALIST carpet cleaning business has bought out its former rival as part of plans to double its size over the next two years.
North Shields joint-venture Clean and Revita is now known as Revita Cleaning Systems following a six figure buy-out by Clean’s managing director Paul King.
Clean and Revita were separate carpet cleaning businesses before joining forces in 2006 to become one entity. Mr King has decided to maintain the Revita brand after it had established a 36-year history in the North-East.
The company plans to double its turnover by 2009 following the launch of its new rug cleaning service later this year. The expansion, which includes a £20,000 investment in new rug cleaning equipment, promises to significantly increase the firm’s eight staff and will add another van to its fleet of three.
It also plans to expand its core business, with both domestic and commercial carpet cleaning each representing 50% of its current activities. Mr King hopes the changes will help the business double last year’s turnover of 225,000 by 2009.
Revita Cleaning Systems is also in talks with a number of distributors to sell his own-brand quick drying carpet cleaner, which is currently used on the job by its cleaners and sold directly to customers.
Mr King said: “The decision to keep the Revita name instead of my own is down to the fact that a lot of our regular customers in and around the North-East have long associations with the Revita name.
“We plan to grow the business significantly through the introduction of our rug-cleaning operations and believe that people are turning back on hardwood flooring and are looking to soften them up through the purchase of expensive rugs. With the help of this growing market, we hope to more than double the size of our operations in the coming years.”
Mr King has a long history with Revita, previously working as a cleaner for the firm between 1987 and 1994, before leaving to join the Navy. Mr King was forced to leave the forces following an injury before setting up Clean with his wife Sonia in 1998 as a rival to Revita.
On joining up with Clean last year, Revita lost its founder David Storey, who retired to help his son Paul run Vita Direct, a company that contracts school janitors.
Clean and Revita have secured a number of high profile contracts during their 12 months as a joint entity, including the cleaning of more than a kilometre of carpet in the walkways which lead to passenger ships at the Port of Tyne International Cruise Terminal at North Shields.
It has also worked with Storey carpets at over 50 of its sites in the North-East.
