A NEW health software venture which could be worth more than £10m in three years is being developed with help from Teesside University.
The digital technology, Virtually Augmented Exercise (VAE), could dramatically cut deaths from heart disease, as it puts the fun into fitness by combining a video game concept with a gently progressive cardiovascular workout tailored to each user’s physical ability.
Fred Pernet, managing director of AiDEPT Ltd (Advanced Interactive Digital Exercise Prescription Technology), developed the VAE concept while working at the university.
He has now produced what is claimed to be the world's most advanced prescription-based interactive exercise software.
In effect, the system is a video game console, exercise bike and personal trainer rolled into one.
Each user’s details are kept on a personalised computer chip.
The computer screen is controlled by movements of the head, which are picked up by a small camera.
The venture has backing from North-east business development organisations Codeworks and Knowledge House, as well as a leading European gym equipment manufacturer.
Mr Pernet said that the software had been 100% successful in university-monitored trials.
“It prescribed the correct intensity of exercise for each individual and the gaming element distracted them from any negative thoughts about exercise,” he said.
“AiDEPT has the potential to change people's attitude to exercise and could therefore have a profound effect on death rates from major health problems such as heart disease.”
The venture is one in a line of success stories for Teesside University, which has opened a £12m Institute for Digital Innovation, and has provided a graduate enterprise scheme for six years.
The scheme has supported about 107 businesses, including graduates from all disciplines, creating 170 jobs and providing accommodation, mentoring and training.