Business rallies round for Hospice
A STOCKTON charity that launched a corporate donors package to make up a deficit in its funding stream has raised tens of thousands of pounds in just six months.
Butterwick Hospice Care, which needs a total of £3.5m a year to support 200 families of people with terminal illness, offering 10 adult and four children’s beds with day care facilities for many more, launched its Corporate Partnerships plan in October. The package, which includes the right to use Butterwick branding in promotional materials and gives companies access to regular networking events, helps firms satisfy their CSR obligations to shareholders in return for a £5,000 annual donation.
“I think the timing was right,” said Butterwick’s head of corporte development, Anne Cooling. “With more companies being asked to address CSR, we were the answer to their problem. Large companies are being asked by their head ofice to cover lots of different areas of CSR and one area we can help with is aligning them with a local charity in a professional manner.”
The charity aims to recruit 20 to 30 corporate partners a year, making up a significant slice of the £1.75m it needs to raise annually.
Its next event is on May 23 at Wynyard Park with guest speaker, chairman of process industries group NEPIC, Felix O’Hare. Meanwhile, the Durham Tees Valley branch of the Chartered Institute of Marketing will stage a half day conference this Thursday at Richmond Railway Station, looking at how to embed CSR into the corporate plan.
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