COCO gets a buzz from experts who make a difference

Jan 14 2009 by Peter McCusker, The Journal

CREATIVE marketing agency Different has helped a children’s charity to improve its marketing materials and produce its annual report.

Newcastle-based Comrades of Children Overseas (COCO) is a registered children’s charity, founded by Steve Cram, working on education and healthcare projects for children living in poverty in the developing world.

Different donated its time free of charge and organised free printing to complete COCO’s annual report detailing the charity’s work in the last year.

The agency has also designed and produced COCO’s fundraising pack, logo and programmes for their celebrity golf day.

Founded by former Olympic athlete Steve Cram in 2000, COCO has raised over £1.3m helping to fund children’s projects in developing countries, primarily in Africa.

Different specialises in providing digital, advertising, design and direct marketing services as well as film and television content to a range of companies and organisations all over the UK.

The company, based on Ravensworth Terrace in Newcastle city centre, employs 40 people working with organisations such as Crimestoppers, the NHS, Procter and Gamble, the COI and One North East and brands such as Penn State Pretzels, Superdrug and Barker and Stonehouse.

Ben Quigley, managing director of Different said: “We have so far enjoyed a three-year working relationship with COCO and it is a charity that, as a company, we are passionate about. Our team thoroughly enjoys working with them and this recent project has seen us roll out a number of new marketing materials which, we hope, will help with their future growth. By donating our services completely free, we are able to ensure that every penny goes towards helping those in need.”

Steve Cram, said: “We are delighted to have the support of such a fantastic creative design agency.

“Different has worked with COCO to produce some top quality marketing materials that have helped to strengthen the brand and will really help us get our message across.”

We are delighted to have the support of such a fantastic creative design agency