Older generation not interested in internet

Jun 11 2009 by Iain Laing, The Journal

NEARLY half of adults who do not have access to the internet at home say that they would choose to remain unconnected even if they were given a free PC and broadband connection, according to a new report.

Ofcom’s survey looked at the reasons why 30% of UK adults do not have the internet at home and the barriers that prevent them from taking it up in the future. In that group, 42% stated that their main reason for not having the internet at home was lack of interest or need.

The self-excluded tend to be older and retired and 61% have never used a computer, the research revealed.

Some also felt they were too old or believed that it is for younger people.

And 30% of adults said their main reason for not accessing the internet at home was that it was too expensive or they did not have the knowledge or skills to use it.

Half of respondents in this group (51%) gave as their main reason expense, while just under three in ten (27%) said the cost of a computer or not owning a computer was their main reason for not having an internet connection.

Ofcom’s partner for strategy and market development, Peter Phillips, said broadband was becoming increasingly important for people to participate in the economy and society.

He said: “The research shows some genuine opportunities for policymakers wishing to drive take-up of internet services. But it also shows that some creativity will be required if we wish to capture the imaginations of those who have yet to engage with the benefits the internet may bring.”