Country Life given edge over rivals

Sep 30 2009 By The Journal

A "GREAT British Butter" advertising campaign fronted by former Sex Pistol John Lydon has given Country Life the edge over rival Anchor for the first time, says owner Dairy Crest.

The company, which also sells Cathedral City cheese and Frijj flavoured milk, said Country Life was the UK’s fastest-growing butter brand and had overtaken Anchor in terms of value of market share.

Dairy Crest said all five of its key brands continued to perform well after benefiting from advertising and promotional spend.

It added that Cathedral City remained larger than the next three cheddar brands combined, while St Hubert Omega 3 spread continued to gain market share and Clover had increased its slice of the butter, spreads and margarine market.