Aesthetic Beauty Centre launches fifth branch

Jul 30 2010 by Peter McCusker, The Journal

A COSMETIC and plastic surgery practice is continuing its growth by opening its fifth North East outlet.

The Aesthetic Beauty Centre was established in 2000 in Sunderland by cosmetic surgeon Dr Ash Dutta, later opening branches in Newcastle, Edinburgh and Harley Street, London, giving the business a national presence.

And it is now opening its fifth clinic in Hartlepool.

Aesthetic Beauty Centre founder Dr Dutta said: "We've built the business over the last decade and been responsible for introducing many of the industry’s leading cosmetic treatments to the UK.

"As a result of this we have had a hand in shaping the industry, which has evolved greatly in that period. Cosmetic treatment and surgery is no longer the preserve of the rich and famous, so anyone looking for this kind of self improvement can now have that choice.

"It is with this in mind that I am delighted we are going to open our third clinic in the region, the Aesthetic Beauty Centre of Teesside, which will be our fifth nationally.

“We have a presence in Harley Street in the capital and Edinburgh, which I think really underwrites the position we find ourselves in, which is that of a highly respected, established business experiencing dynamic growth – all this despite being in the middle of a recession."

Dr Dutta added: "I live in the North East and it is here where I started my career in medicine, so it will always be an important place for me personally and that is why I am delighted that we will be opening the new clinic right here in the region.”