AN ONLINE greenhouse retailer has seen its annual revenues triple in three years after working with Darlington-based Fifteen Digital.
The greenhousepeople.co.uk called in the online marketing support company to help it maximise sales opportunities through a new online shop and a more efficient digital marketing strategy.
In 2007, when The Greenhouse People first began working with Fifteen Digital, its return on investment stood at 530% while its pay-per-click advertising spend was not delivering the sales results needed to make the overheads worthwhile.
Fifteen Digital quickly outlined ways to cut out the waste on the company’s online advertising spend and increase the sales conversion rate of people visiting the site.
By 2008, the retailer’s annual sales had more than doubled and three years later, the company had achieved the same sales revenue by February 14 as it had in the whole of 2007, and is now on target to increase its return on investment to 1,708%.
Richard Baggaley, who runs the greenhouse business with his brother Jeremy, said: “Working with Fifteen Digital over the last few years has turbo-charged our internet growth.
“The efficiencies which we have made in optimising our pay-per-click campaigns have had a speedy pay-back and we also don’t have to commit in-house resources to the detailed work. Our ecommerce shop has been successful as we have tested many features in the past to ensure that we are always improving the conversion rate from visitors into buyers.”
John Borthwick, director at Fifteen Digital, said: “We have shown what can be achieved in online trading with some expert assistance. Many online retailers don’t realise what a difference investment in improving their ecommerce strategy can have on their earning potential.”
Fifteen Digital employs nine people and has offices in Darlington and Stoke and is in the process of expanding its online marketing and development teams. The firm is also on the hunt for partnership arrangements with fellow web development agencies that may wish to offer the online marketing services to their clients but do not have the skill set in-house.
