TRINITY Mirror, the parent company of The Journal publisher ncjMedia, has appointed Simon Fox as chief executive.

Fox joins the company from entertainment giant HMV, where he has been chief executive since 2006. He will take up his role at Trinity Mirror from September 10.

His appointment comes three months after former chief executive Sly Bailey stepped down from the company with immediate effect.

The 51-year-old led HMV through a turbulent period for the entertainment retailing industry. Previously he was chief operating officer of Kesa Electricals and chief executive of Kingfisher’s e-electricals business.

He founded Office World and served as its managing director until joining Kingfisher in 1998.

In his early career, Fox worked for Security Pacific Bank and Boston Consulting Group. He is currently a non-executive director of Guardian Media Group.

David Grigson, chairman of Trinity Mirror, said: “Simon will provide the strategic leadership the company needs.

“His experience gives him a current and in-depth understanding of how consumers’ habits are changing and the technology that is driving these changes.”

Fox said he was delighted to be joining the Trinity Mirror team.

He said: “I have been enormously impressed by the people I have met so far and look forward to starting shortly.

“While the group’s current financial performance is robust, we will need to continue to evolve the business to meet the changing needs of our customers.”