NEWCASTLE firm Mike Lynch Advertising has been appointed by the Aga dealer Walter Dix & Co to look after its media planning and buying.

The ad firm will develop a media campaign for the Gateshead-based range cooker and fridge retailer as it prepares for its 125th anniversary.

Mike Lynch said "We are thrilled to be working with Walter Dix, which is a long-established company and very much part of the fabric of the North East and, using our experience, we will present them with new and exciting ideas to help promote the wide range of products they have to offer."

Family-run Walter Dix has been selling Aga ranges for over 70 years and stocks a wide range of cookers, cookware, accessories and provides aftercare.