TRINITY Mirror - the parent group of The Journal, The Evening Chronicle and Sunday Sun - said it is starting to see an improvement in advertising revenue trends.

The business, which owns national titles including the Daily Mirror as well as regional newspapers across the UK, said it was pleased with the group’s performance over the 17 weeks to October 28.

In an interim management statement, Trinity Mirror said: “Furthermore, we are seeing an improvement in advertising revenue trends in November 2012, in particular for our Nationals division. This improvement, coupled with continued tight management of the cost base, gives the Board confidence to expect adjusted operating profit performance for the current year to be broadly in line with 2011 (£104.5m).

“The Daily Mirror has outperformed the tabloid market and our other national and regional titles continue to perform broadly in line with the market.

“However, the challenging trading environment, coupled with tougher comparatives for the second half of 2012 following the closure of the News of the World in July 2011, have contributed to an expected increase in the rate of decline in revenues over the period relative to the first half.”