THE owner of the Metro Centre and Eldon Square is investing £25m in changing its name and improving its online presence.
Capital Shopping Centres (CSC), which owns 15 shopping centres nationwide, will become known as intu from next month.
It is creating the intu.co.uk, a transactional, fashion-focused, mobile-enabled website and installing a new fibre optic network in all its malls with free wi-fi being rolled out from the spring. Eldon Square will among the first to benefit from the free internet connection.
David Fischel, chief executive, said: "With over half the UK population visiting our shopping centres each year, we have the scale to seize the opportunities provided by the changes in the retail marketplace.
“We are investing £25m in digital infrastructure, an ecommerce website and a new brand. We very much look forward to implementing the initiatives announced today, which mark an exciting next phase in the evolution of our market-leading UK shopping centre business, to the benefit of customers, retailers, staff and investors."