BAKERY giants Greggs have spent more than £1m on a new marketing campaign, including their first TV advert in more than two years.
The advert, which is designed to promote Greggs’ breakfast and lunchtime meal deals, will air this month as part of a six-week integrated campaign. The campaign will be supported digitally with investment in Facebook posts and advertising.
There will also be a PR campaign running alongside, which will explore lunchtime habits and how people enjoy their breaks through the day.
Graeme Nash, head of customer and marketing at Greggs, said: “The new campaign is focussed on value, quality and freshness, and the great options available at Greggs.
“As well as investing in TV, the campaign will also be heavily supported digitally through the Greggs website, Facebook and email engagement.”