LABELS-for-less fashion retailer, TK Maxx, will open its new-look extended store in Newcastle later this month.

Models boarded Metro trains yesterday to remind city folk that designer looks are available for up to 60% off the recommended price, when the new Monument Mall store is launched on February 28.

The new flagship store will offer customers 27,760sq ft of this season’s fashion and accessories for women, men, kids and the home at a fraction of the normal retail price.

Speaking on behalf of TK Maxx, Helen Gunter, said: “We wanted to create an exciting buzz among Newcastle’s shoppers around the new location opening in Monument Mall later this month with a little taste of this seasons fashion labels- for-less that will be in our store.”

TK Maxx said its buyers shop the world all year round, working with designers to negotiate great deals to bring customers famous brands for up to 60% less.

A typical TK Maxx store stocks on average 50,000 items with daily deliveries bringing up to 10,000 new items to store every week.