Fashion house Ted Baker today said it was able to rack up strong sales in the run up to Christmas without having to slash prices.
The group, which has 31 wholly-owned stores, 144 concessions and nine outlet stores in the UK, said retail sales for the eight weeks to January 7 were ahead 15.7%.
Ted Baker, which has 24 stores in the rest of Europe, 15 US stores and 23 stores in the Middle East, Asia and Australia, said profit margins were held intact as there was no significant promotional activity before Christmas.
Some high street retailers were forced to sacrifice margins last month and bring forward end-of-year sales in a bid to draw in cash-strapped consumers.
The fashion label added that sales since Christmas have been strong and it expects to end the season with a clean stock position, while pre-tax profits for the full year are expected to be in line with expectations.
The group reported a 13% increase in pre-tax profits to £8.5 million in the six months to August 13 and will report on its full year results in March.