THE UK’s largest privately owned housebuilder Miller Homes launches its first TV advertising campaign today in the North East.

The campaign, to be piloted in prime-time programmes, targets people who want to move, but feel they cannot because of financial constraints and highlights the growth of shared equity schemes, currently accounting for a considerable number of sales nationally.

Since July 2008, Miller Homes North East shared equity sales have accounted for 42.44% of its business and this is just one of the reasons why the North East has been chosen to pilot the TV campaign.

Sue Warwick, national sales and marketing director for Miller Homes, said: “We have long been using social networking sites (such as Twitter), blogs and PR to get the messages of confidence, security and affordability out there to the British public – but it was time to put our money where our mouth is.

“We truly believe now is the time to have confidence in the UK property market and what better way to demonstrate this optimism than through our first ever TV campaign?

“We already know that shared equity works with over 600 sales made through this scheme since July 2008.

“The Optimist will target those individuals who aren’t aware of the initiatives, showing that they can actually afford to step onto the property ladder, whatever the pessimists might be saying.”