OVER the last five years, the volume of leaflets dropping through UK letterboxes has fallen by 11%. While that may not look to be a huge percentage, in reality it represents a drop of over 5 billion leaflets!Read
WHEN we visit a potential client for the first time, we use the information as a total fact-finding exercise and always go away to write up a proposal based on what they’ve told us they want to achieve, with no pre-conceived ideas of what they are actually looking for.Read
AS little as 10 years ago, many a marketing manager focused their communications plan around a static website, brochure, magazine adverts and editorial coverage.Read
IF offered the opportunity to climb aboard the Success Express, knowing it could increase your chance of success by a staggering 50%, the majority of us would not hesitate. In door-drop marketing/leaflet distribution, we have just the ticket to make this a reality; double-sided leaflets.Read
DOOR-DROP marketing – aka leaflet distribution – is a highly-effective method of promoting your business, but often its full potential as a marketing tool is overlooked.
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IMAGINE you had £86,400 deposited into your business bank account – every day. But also imagine that you have to spend all of it on that day. If you don’t spend it, the balance goes zero again. What would you do?
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IF you are looking to communicate your company message, the world is your oyster. Whether it be on-line or off-line, the choice of platforms is growing all the time. While this creates a huge opportunity, it brings challenges for marketing directors.Read
OVER the years, a number of urban myths have been created about leaflets arriving through your letterbox. Certainly not everyone is delighted to receive such material, but the facts are that the majority of people use or act upon it.Read
