World Cup hopes for Comet parent company

Jan 20 2010 By nebusiness

Comet parent Kesa Electricals reported a drop in UK sales today but said it was hopeful the 2010 World Cup and digital switchover will give a boost to television sales this year.

It is expecting demand will be helped by an easier timezone difference for viewers of this year’s football tournament, which is being held in South Africa.

The group’s 2010 comments came as it reported on festive trading, revealing a 3.9% drop in same store sales across Comet as it suffered against stronger trading comparatives last year.

Comet has also been impacted by the adverse weather, while it is facing competition from a resurgent DSG International, the owner of Currys and PC World.