HD TV boosts BSkyB

Jan 28 2010 By nebusiness

Satellite broadcaster BSkyB today said nearly half a million customers had signed up for high-definition TV in the past three months as it reaped the benefits of a pre-Christmas marketing push.

The group’s 482,000 net customer additions in the quarter to December 31 takes households on Sky+HD past the two million mark after adding 1.3 million in the past year.

Chief executive Jeremy Darroch said HD provided the "standout performance" as the group lifted underlying profits 4% to £401m in the first half of the year.

"It has been another good quarter in what remains a tough environment," he said.