The maker of Robinsons Fruit Shoot today warned the profit impact of recalling packs with a new cap design is set to rise to up to £25m.
Britvic recalled all bottles of the children’s drink and spin-off Fruit Shoot Hydro featuring the new design earlier this month as a precautionary measure.
Britvic today admitted it failed to speedily resolve the problem and it will take six weeks to resume production with a new type of cap, while it will take up to six months to fully satisfy previous levels of demand.
As a result, it predicts the episode will wipe between £15m and £25m from profits over this financial year and next, in a dramatic increase of its previous estimate of up to £5m in the year to October.
Shares fell 11% today.