Tuning in to new market

Jun 12 2008 by Andrew Mernin, The Journal

A FORMER producer of adverts for radio has tuned into a potentially lucrative market with the launch of a new digital business.

Paul Greystoke of South Shields, South Tyneside, has launched Sound4web.com – an online enterprise which allows businesses to add audio and visual enhancements to their websites.

The website, which Greystoke claims is the first of its kind in the UK, will enable companies to add voice-overs and original musical score to their homepages.

According to Sound4web.com, the service increases potential customer interest in a website by up to 78% and turns a passive browser into a committed buyer.

Greystoke said: “Using the workforce and skill that I have utilised in creating successful radio advertisements with Matrix Radio in the past, I am employing the same psychological and technical tricks of the trade to a virtually untouched market.”