Silverbean gives Pet Points a boost in sales

Jan 22 2009 by Peter McCusker, The Journal

DIGITAL marketers have helped an exotic pet company boost sales revenue after moving it up the search engine hit charts.

Simon Bruce, director of Pet Points teamed up with digital marketing company Silverbean in June after being introduced to the firm by Business Link in a bid to achieve improved search engine rankings.

The Gateshead business, which specialises in the supply of a wide range of products including food, accessories and toys for domestic and exotic pets, has seen a four-fold increase in the number of visitors to the site since May and high conversion rates in terms of sales.

The project involved a detailed analysis of the Pet Points business by Newcastle-based Silverbean and an online marketing drive which has seen Pet Points hit page one in Google and other major popular search engines.

Simon, a former IT consultant, said: “The partnership has worked really well. Silverbean has provided a very professional service and has delivered on all of the set objectives and most importantly this has had a significant impact on Pet Points’ sales.”

John Ryder, head of client services at Silverbean said: “Pet Points saw that digital marketing could increase traffic to their e-commerce site and as a result this investment has had a significant impact on business.

“It’s been rewarding to work with a dynamic local firm which recognises the value of digital marketing in moving their business forward.”

Since the increase in sales for Pet Points, Simon, who is also involved with Dunston Exotics selling reptiles and livestock, is now concentrating his efforts on the growing e-commerce site.

Pet Points currently employs five staff and has plans to double this figure in the next year. It attracts business from pet owners, breeders and homing centres from across the UK as well as overseas locations including Eastern Europe and the Falklands.