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Pair can help when words don’t come easy

Mr Shipman said: "We’re aiming to target the UK initially but understand there is a global market.

"Universities across the world teach subjects in English to foreign students, so after the successful UK launch, we aim to develop our strategy as a global package."

The website allows students to create an account to track progress in learning and use texts they choose to help them understand key vocabulary. Learners paste text into Wordready which is analysed based on the data stored about the student’s existing knowledge.

From this, words are selected for the learner to study based on their frequency of use in an academic environment.

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