Quirky adverts hightlight service

Oct 25 2007 by The Journal

A SKATEBOARDING greyhound and a trampolinist are just two stars of the new advertising campaigns for the Business Link service which are designed to encourage enterprise in the region.

The two campaigns, one aimed at new businesses starting up and the other focusing on helping existing businesses to grow, have been launched this week.

Promoting the Business Link service available to potential and current entrepreneurs, the quirky campaigns highlight the impartial service designed to help those trying to get their business off the ground and that aimed at ensuring established businesses stay competitive.

There is a serious message behind the light-hearted images, however. The Business Link North-East organisation is charged with helping to tackle the business start-up and survival rates in the North-East and these campaigns mark the start of a programme of work aimed at inspiring the region to ‘show the world it means business’.

Director of marketing Jonathan Lamb said: “The North-East of England has incredible entrepreneurial potential and we are here to help ensure this potential is realised. Serious investment is being made in services to bolster the growth of enterprise and this will result in a significant impact on the economy.

“There’s never been a better time to launch a business when it comes to the support available to get it off the ground and ensure it not only survives but also grows and thrives. Thanks to a unique partnership between Business Link North-East and the Learning and Skills Council, a whole range of support is available to improve levels of training and development as well as business support for all other issues and opportunities affecting companies.

"We know from research and experience that companies that seek external expertise and act upon it can achieve greater levels of success, productivity and profitability than those that go it alone. The Business Link service is incredibly powerful in helping customers to identify opportunities to get ahead and stay ahead of their competitors.” Business Link’s substantial team of expert brokers operate across the region in local access points and on a mobile basis.

For further information about the Business Link service, visit www.businesslinknortheast.co.uk or call 0845 600-9006.