Emma after ‘quality’ call centre workers

Nov 4 2008 by Karen Dent, The Journal

AN executive has left her job with a multi-national business to set up her own small firm with its own international flavour.

Emma Cordiner’s business, Denalli, is named after the Alaskan National Park but is based much closer to home at Doxford Park in Sunderland.

Ms Cordiner set up the business as a recruitment agency for the call centre industry, which employs more than 50,000 people in the North East.

A former senior market segment manager with multinational paint company Akzo-Nobel in Gateshead, Ms Cordiner’s job took her to China, Vietnam and the US.

Now she aims to put that experience to good use by improving recruitment and retention rates in the region’s call centres. Despite providing jobs for such a high number of people, there is a 20-30% employee attrition rate in call centres.

Cordiner believes her previous experience will help her to tackle this problem. “I want the best quality people for my clients,” she said.