Mum offers support to younger women
Jun 23 2009 by Karen Dent, The Journal
A MOTHER-of-three is giving her support to younger women with bigger busts with the launch of an online lingerie store.
Trina Lamacq, from Tynemouth, originally had the idea for No Rock & Roll a few years ago when she read about a farmer who decided to diversify into selling bras online after her business was hit by the foot-and-mouth crisis.
Ms Lamacq, who was living in London at the time, put the idea on hold while she had her three children but revived it when she and her family returned to her roots in the North East.
She said: “It wasn’t until two or three years ago that I started to think about it again. Initially I thought about a shop but went back to the online idea. It’s working from home, I can work around the kids.”
The website was launched this month to fill a gap in the market for age-appropriate underwear for teenagers and young women with larger busts. The website stocks bras in sizes D+ and also sells swimwear marked with cup sizes, as well as tights and briefs.
Ms Lamacq says: “The tag line is ‘Underwear with Attitude’ and I think this is perfect for the young market I am aiming at as with three children of my own I know that they definitely have attitude!
“With young girls often having a larger chest nowadays, it’s important that they can still pick from underwear that is fun and age appropriate.
“I know swimwear can be tricky as it’s not always sold in cup sizes so I’ve made sure that there’s a good selection. There’s also some really fun stuff like a personality quiz as well as guidelines on making sure a bra fits properly.”
She believes women are starting to wear larger cup sizes because increasing numbers are now being measured properly and are realising they have been wearing the wrong size bra.
“In general, women’s shapes are changing, they are getting bigger,” added Ms Lamacq.
“But I found it really difficult to source supplies with small backs and bigger cups, and within the price range as well.”
The website also contains health information for young women, to make them more aware of the importance of examining themselves for signs of breast cancer.
