IN recent years, networking has become a real buzz word in the business world. In the North East, we are lucky to have many organisations that host successful networking events across the region, but how well prepared are you to attend?

It is clear that effective networking, following some basic principles, can have a positive impact on business.

Connect don’t collect – Networking is about connecting people with similar interests for the purpose of uncovering opportunities, increasing knowledge and sharing information.

It is not about attending as many events as possible and collecting business cards.

Build Relationships – Networking is more than just generating sales and revenue for your business. It allows you to:

Promote and market your business

Identify new business opportunities by attending seminars and workshops

Develop your presentation, people and negotiation skills

Experience and share best practice

Build long-term relationships

Preparation before an event – Only attend events that you will gain benefit from. Your time is important, so be selective as to which events you want to invest your time and money in. Think about what you want to get out of the event and the type of people you want to meet. Scanning through the attendee list to identify people you would like to network with is a good idea.

Communicate – Networking requires good listening skills, so keep your introduction brief and always invite people to talk about themselves. Ice breakers and opening questions are excellent ways to make people around you feel relaxed. Good networking can really boost your confidence and don’t be afraid to take a guest if you are nervous.

Create a database – Your networking skills are only as effective as your follow-ups. Being proactive ensures that you can build on the relationships that you make at events. An effective database or client relationship management system is often a good way to keep records of contacts made whilst networking.

If you require further support or advice, call Tedco on 0191 428 3300, email enquire@tedco.org  or visit us at www.tedco.org

:: Carole White is business development manager, Tedco