EFFECTIVELY using all business tools at your disposal will give you an edge over your competitors. With this in mind it’s worth considering if your business could reap the benefits of digital social media.
You wouldn’t be alone if you thought that online networking is only for young people with nothing better to do. This misconception however could prove costly. Many small businesses have been tapping into the benefits of these important tools, and it is now a staple in their marketing. Can you afford to be left behind?
Small businesses rely on making connections to find new customers, whether it be through face-to-face networking, a marketing strategy, handing out business cards or customer referrals. The flexibility of digital social media means that it could complement all of these activities.
There is a diverse range of personal and professional networking sites that could provide a platform for you to raise awareness of your brand and make connections with interested communities and groups.
Five Reasons to get involved:
Free services or membership: If you don’t already have an online presence digital social media will provide a cost effective introduction the web. Creating a page on LinkedIn or Facebook will provide you with an online profile and start you off making connections and building relationships .
Share your expertise: Digital social media provides vast opportunities to stimulate discussions, exchange advice, ideas and information with people who have similar interests. By putting yourself out there as someone who is knowledgeable and trustworthy you could give your reputation a boost.
Customer feedback: An online social presence will provide your customers with an opportunity to give you feedback or recommend your business. Word of mouth isn’t limited to face-to-face communication and you could get your positive feedback noticed by hundreds of people online.
Knowledge is power: Keeping up-to-date with what is going on in your business community could open up new opportunities or business partnerships.
Enhance your marketing strategy – this presence will also allow you to join communities and groups which could be utilised.
If you require any further support or advice please call TEDCO on 0191 428 3300,
e-mail enquire@tedco.org or visit us at www.tedco.org
:: Carole White, business development manager, TEDCO LTD