IN TODAY'S competitive environment, we are all aware of the benefits of 'getting your message out' to current and potential customers. But how do you measure the effectiveness of your promotion?
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SMALL tourism businesses in the Hadrian's Wall area are being invited to see behind the scenes at an archaeological dig to improve their knowledge of what the area has to offer.Read
TODAY is US Independence Day but for small shops it’s also Independents’ Day. The event has been organised by Skillsmart Retail and the National Skills Academy for Retail to persuade shoppers to buy at least one item today from their local independent retailer.Read
SMALL rural firms with good ideas to help the communities and landscapes in the North Pennines are being offered grants to turn their visions into reality.Read
THE workplace of the future could look very different with some predicting that by the year 2020 some 80% of the UK workforce will not be tied in to a nine to five, fixed place daily office routine, and that far greater numbers will work from home.Read
TWO former directors of Newcastle advertising agency Robson Brown have created jobs for another four of their former colleagues after setting up on their own.Read
An entry of 195 calves was forward, topped by a £415 was a British Blue bull calf consigned by Messrs Harrington of Mill Rigg Farm. Topping the dairy calves at £200 was an eight week old British Friesian from Messrs Graham of Cardarnock House Farm.Read
FOR those whose jobs are at risk, looking for another one is not your only option. If you have ever considered running your own business but don’t know where to start, or feel that you don’t have the ‘right’ skills – there is more than one way to become your own boss.Read
ENTERTAINER Alison Stanley is using her lifelong love of performance to start a new business. The mother-of-two from Dudley, North Tyneside, has decided it’s now or never to go it alone, after working for more than 20 years in the civil service.Read
SIX out of 10 small business bosses in the North East are relying too much on technology and too little on the personal touch when it comes to keeping in touch with their customers and contacts, according to a survey.Read