Bgroup - influencing creativity in the region
Aug 21 2009 Advertisement Feature
BGROUP creative agency is extending its influence over the North East as the marketing agency of choice with a string of bold, high-profile campaigns and new premises on Newcastle’s prestigious Quayside.
Currently managing integrated campaigns for clients including TyneMet College and visitTeesvalley, the bgroup is busy bringing its own brand of creative thinking to PR and marketing in the North East. Bgroup’s thinking extends across different sectors to identify ideas which capture the attention of a range of audiences.
Whether creating a giant touring shoe to visit events across the Tees Valley or developing youth marketing tactics using the most effective social media tools, the team have earned a reputation for visual and impactful campaigns which suit clients objectives, as well as their budgets.
As a result of their success, bgroup has acquired new offices at Keel House on the Quayside to accommodate their growing team of design, digital, marketing and PR specialists in a bespoke environment.
Si Bales, managing director of bgroup, said: "This year, 2009, has been a particularly exciting time in the development of the bgroup.
"We have established ourselves as a recognised name in innovative integrated communications and are now preparing for the next phase in our development with a growing team, new Quayside premises and new sister company – bdaily business network – broadening the range of services we can offer.
"Our work on the Do Something Different campaign for visitTeesvalley is already garnering results as we engage local people and visitors in our unique approach to tourism marketing with shoe-themed visuals, on-the-ground street teams and proactive PR. The campaign has received positive feedback since its launch in June this year, giving Tees Valley tourism a new kind of creative identity to grow visitor numbers across the area.
"Bgroup is fast becoming the agency of choice for the North East simply because we deliver a different flavour for creative thinking at a time when marketing budgets are being squeezed to deliver truly impressive results. We offer tight assurances so that clients know we deliver every time, measurable through rigid key performance indicators, but never at the expense of creative integrity.
"We are an agency with bold vision and intelligent ideas and although ambitious for our own growth and development, will work to deliver what our clients need to exceed expectations on every level.
"We are pioneering the way for a different class of creative agency that our region deserves."
For further information about how bgroup can help influence your audiences, visit www.thebgroup.co.uk or call (0191) 261-1333.
