Making the utmost of online video

Mar 12 2008 By The Journal

WORLDWIDE publications and media agencies are all reporting on the rise of online video as a highly effective marketing tool.

And yet, many businesses and their marketing teams are at a loss as to how to best implement effective strategies that will translate into profitable results.

The Media Company has invested heavily in this exciting internet video revolution. Launching 365webvideo.co.uk, we create affordable custom video marketing messages for businesses nationwide, of every size and from every category. This document addresses some of the misconceptions about what it really takes to launch a successful video marketing campaign.

1. We can make our own videos in-house and save money.

Possibly, but you may regret the results. You may have a relative or a sharp graduate with a camcorder but do you really want to entrust an amateur to best position your business? The popularity of user-generated video is often misinterpreted, in terms of how it is best used effectively in marketing. For all the hundreds of thousands of videos posted on Youtube.com the most watched are the top 20 – and none of them are marketing messages. You’re in business. More importantly, you’re in the business of creating lasting impressions and relationships that result in revenue.

2. Isn’t video too expensive?

Video can be expensive — but it can also be highly affordable, if you choose the right company. The more elaborate your concept the more it may cost to execute. However, a good company will provide you with affordable options, flexible terms and track able results.

The real question is whether your business can afford not to invest in video as soon as possible. The evidence is clear; video makes you stand out from your competitors like no brochure or other text-oriented marketing piece can. Research on message retention shows that people retain 30% of what they see and 50% of what they see and hear.

3. We have to be charismatic and photogenic to be onscreen – and we’re not.

Above all, your clients, customers and prospects want authenticity. You don’t have to be perfect to be effective with video. People want to connect with real people. Our expertise is bringing out the best in business owners, executives or their chosen representatives.

4. The thought of video is a bit overwhelming. How would we use it?

There are several ways you can immediately begin benefiting from video:

1. implement one of our highly effective video email campaigns

2. post it on your website

3. hand out business card-sized video discs

4. play it in your booth at trade shows

5. have your sales team present it on their laptops

6. mail them to prospects

7. create a stand alone kiosk

Start by visiting our 365 Web Video website (www.365webvideo.co.uk) to view samples and register for a no-obligation information pack that will answer many other questions about implementing an effective online video strategy this year. Alternatively you can call us on 0845 680-0038 and take advantage of one of our limited-time offers from only £495.00 that are designed to fit any budget.

www.themediacompany.co.uk