Awards will be judged on industry-wide merits

Feb 20 2007 By The Journal

Marketers in individual sectors have the chance to stand out from their peers and make a clear statement to clients and managers that they are the best in the business.

The Chartered Institute of Marketing (CIM) is, for the first time, benchmarking excellence and rewarding achievement in marketing at a national level by introducing their National Marketing Excellence Awards. These will recognise and reward creativity, innovation, originality and the ability to generate positive impact to an organisation's bottom line.

They will be judged by industry rather than by the usual individual project.

"We were very keen to have awards that encourage industry excellence and give the marketers that work within it the opportunity to show their credentials," said The Institute's marketing director, Geoff Hurst.

As the leading international professional marketing body, winners will benefit from the recognition that winning a national award from The CIM brings.

It will be a sign of their marketing excellence and be a measure that marketing expertise adds to the financial bottom line.

"For students it's a real advantage having an award that demonstrates to their company and others in the sector that they are excellent at what they do," said Geoff Hurst. "But it's also good for each sector as it helps promote best practice and business excellence within it."

The Awards are open to both members and non-members who can demonstrate that they have made a significant contribution to their organisation.

Marketing activities for all target audiences that took place between May 1, 2006 and April 30, 2007 are eligible for entry to the awards. The closing date is June 29 2007.

The winners will be announced in September during National Marketing Awareness Week. The winners will be invited to an awards lunch at Moor Hall, The CIM's head office, when they will be formally congratulated and presented with their award.

Full details and an entry form can be found on The Institute's website, www.cim.co.uk