New identity scheme for office building

Jul 30 2008 by Graeme King, The Journal

HIGH profile North East developer UK Land Estates (UKLE) is investing in a relaunch of its Tyne Bridge Tower office building to help find a tenant once a refurbishment programme is complete.

UKLE has committed to refurbishing the unloved 1960s tower block after failing to win permission from Gateshead planners to transform the building into an apartment block, with a curved extension on the east side, facing The Sage Gateshead.

The company has now hired marketing agency Adessi to design a new image for the prominent building, which stands at the Gateshead end of the Tyne Bridge, within 100 yards of The Sage Gateshead.

Despite its dated look, Tyne Bridge Tower boasts an impressive location with dramatic views of the Newcastle and Gateshead skyline. Adessi is now producing a new identity for the building and supporting print and online marketing materials to reflect its position and the benefits it offers.

Peter Willis, creative director at Adessi, said: “With a project like Tyne Bridge Tower the challenge is to stay focused on the quality of the interior as the location and views are visually so good. UK Land Estates is proposing to offer the accommodation to let on flexible terms and the ground floor of the building will be fitted out to provide state-of-the-art meeting rooms – we needed to account for all of this information within our work. We created a new identity for the building, based on its structure that will brand marketing materials and also the interior of the development.”

Lisa Hunter, marketing manager for UK Land Estates, said: “Tyne Bridge Tower will boast excellent modern office space with amazing views of one of the UK’s best cities in which to live and work.”