Sales of British pork are crackling

Apr 17 2008 by Sam Wood, The Journal

LATEST sales figures show overall increases of 10% for fresh and frozen pork over the last 12 weeks, according to figures produced for the British Pig Executive.

And pork leg and loin roasting joints have seen the biggest increases.

In some retailers, leg roasting joints enjoyed a 33% rise while loin roasting joints were up as much as 37% over the same period.

There was also a small increase in the value of the pork bought at retail and the number of households buying also rose slightly.

Bpex consumer marketing manager Chris Lamb said: “This shows just how strong consumer demand is for pork, despite the recent price increases.

“TNS figures show growth in sales in all major retailers over the last 12 weeks. If you look at the last month or even year on year, it is showing the same upward trend.

“The month of March, when compared with last year, showed a huge growth in roasting joints.

“This is great news for the industry as it means the demand is still there for English pork.”