Article wins award for Tyneside research firm

Jul 23 2009 By nebusiness

A NORTH East company has won international acclaim for its deep understanding of market research.

Annett Pecher, director of Newcastle’s Emotional Logic, was awarded a special Citation of Excellence by international business publishers Emerald Management Reviews. Her research Needs to Measure Emotions to Effect Real Change was published in the advertising and marketing magazine Admap and focused on the role emotions play in consumer behaviour.