Robson Brown kicks off World Cup bid

Aug 6 2009 By nebusiness

MARKETING and communications agency RobsonBrown has kicked off NewcastleGateshead’s bid to win Host City status for the FIFA World Cup 2018/2022 with the launch of the campaign’s official branding.

RobsonBrown’s design incorporates Tyneside’s most iconic images, featuring the Angel of the North arching a football across the River Tyne to form the striking frame of the Tyne Bridge, which joins the two cities, with its flight.

The Newcastle-based agency devised the logo (above) and animation to front NewcastleGateshead’s campaign for the next six months, after which the successful Host Cities are announced by the England 2018 Bid team as part of its overall bid to bring the tournament to England.

Andrew Dixon, chief executive of NewcastleGateshead Initiative, said: "NewcastleGateshead is a vibrant, fun and welcoming area that will thrive as a Host City. We wanted our branding to reflect this and we were really impressed with the fresh look and appeal of the designs created by RobsonBrown.

"The final logo and animation incorporates iconic images that are central to the national and international identity of Newcastle and Gateshead. Think of Tyneside and you think of football and its landmarks – the Angel of the North, the Tyne and its famous bridges. RobsonBrown captured this perfectly."