Updated 12:29pm 29 May 2012

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Business Intelligence

Internet will take over from personal interviews

QUANTITATIVE market research is used to measure brand performance post-launch, map out a marketplace pre-launch or comprehend reactions to the latest marketing plans or product developments.Read

Bluegrass digs deep into clients' thinking

A MARKETING company is reaching far further than its North East roots.Read

Market research for the modern world

MARKET research used to be a simple affair - fieldwork conducted largely by street interviewers, clipboard in hand, hovering on a street corner.Read

Mum was right - it is best to get into a routine

SO mum did know best! In many businesses people run around like headless chickens trying to get everything done. Despite working extremely hard, they don’t get the results they need.Read