NEVER has it been more vital for businesses large or small to maximise their online presence.

As the North East’s market leader in online marketing and search engine optimisation (SEO), Mediaworks is continually striving to be at the forefront of the industry. Whatever your business, Mediaworks can offer a range of online marketing solutions to elevate your company profile to premier search engine rankings.

Working with more than 100 high-profile local, national and international clients, the Gateshead-based online marketing specialist provides a bespoke package tailored to your individual company’s needs.

According to Brett Jacobson, managing director and founder of Mediaworks, the current economic climate has reinforced the need for businesses to be savvy with their online activities.

He said: “The economic climate has actually contributed to the rapid growth of online marketing and made a major contribution to making online one of the most popular marketing mediums in the UK alongside the likes of TV and radio. The fact that online marketing is a more measurable form of marketing, due to tools such as Google Analytics, has allowed companies to monitor exactly what return they are getting from their marketing spend online.

“Its imperative that businesses know whether their marketing is working for them and what kind of revenues its driving. This isn’t so easily done with traditional forms of marketing and so that has led to a lot of businesses marketing budgets being moved online as opposed to traditional media.”