'A vital role to secure the future economic viability of the region'
THE team working to ensure business booms in the Tees Valley is continuing to power forward offering the advice, support and experience that has already attracted millions of pounds to the area.
The Business Investment team at Tees Valley Regeneration has a proven track record of attracting major inward investment and guaranteeing thousands of local jobs.
Over the past year, in a difficult climate, TVR has helped bring private sector investment to the area totalling more than £30m, bringing 600 new jobs and safeguarding 250 more.
And the future looks even healthier, with potential capital expenditure of up to £5bn over the next three years, bringing 3,500 jobs.
The role is vital in securing the region’s future economic viability alongside the flagship land projects: Middlehaven in Middlesbrough, North Shore in Stockton, Victoria Harbour in Hartlepool, Central Park in Darlington and Durham Tees Valley Airport.
One element central to the Tees Valley’s continuing economic health is the Strategic Account Management (SAM) programme which aims to build relationships with both UK and foreign-owned companies already located in Tees Valley and provide them with the necessary support for growth and expansion.
The programme is delivered in partnership with One North East and provides larger and high-growth businesses with a range of services including advice on financial incentives, recruitment and skills availability, help to identify property, suppliers and customers and networking opportunities.
TVR currently supports more than 100 Tees Valley companies through the SAM programme.
The Business Investment Team is supported by detailed and thorough research and business analysis. This provides essential knowledge in terms of legislation and industry developments, and any other information that may affect companies either already here or those looking to move to the Tees Valley.
Detail on the local economy, further education training, demographic and transport data are made as readily available as fascinating Tees Valley stats to impress the even the keenest of residents!
In addition to the analytical support, the research shapes the Business Investment team’s award marketing campaigns, designed to promote Tees Valley throughout the UK.
The campaigns aim to attract new investment within the office, manufacturing and logistics sectors.
They will promote key sites on behalf of all Tees Valley partners and highlight key benefits through, in particular, the opportunities at PD Teesport and Durham Tees Valley Airport.
The marketing materials are targeted to industries whose needs are particularly matched to the resources and attributes of the Tees Valley. Previous campaigns have focused on heavy energy and water users and it is expected that these sectors will continue, following the successful and ongoing relationship with projects such as Ensus Group’s bio-ethanol plant, the largest in Europe, and the SONHOE Development Company’s crude oil processing plant which will create around 4,000 jobs.
A recent, independent evaluation of TVR’s business investment marketing campaigns showed a significant shift in the UK’s perception of Tees Valley.
Targeted mailings to intermediaries such as property consultants, estate agents and accounts - who would advise companies looking to relocate - have a better understanding of the Tees Valley boroughs, an increased recognition of the area’s workforce, premises and infrastructure and a greater awareness of the quality of life available to residents.
TVR aims to create irresistible development and investment opportunities that will deliver sustainable and meaningful economic activity for the long-term future of the area. While Tees Valley has come a long way there is still plenty to be done and the commitment and desire to achieve remains strong.
Work continues at TVR to ensure Tees Valley is placed firmly and favourably on the map.