Customers will pay more for a trusted brand, and are more likely to become loyal, repeat consumers. Word-of-mouth benefits follow, says Gillian Hill. So how's your brand?Read
GILLIAN HALL is the first female senior partner of a full service law firm in the North of England. She tells Peter McCusker how she plans to raise the profile of the Newcastle-based Watson Burton.Read
GILLIAN Hall has become the first woman in the North of England to be made senior partner of a full-service law company by taking the top job at a 199-year-old Newcastle firm.Read
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